SPRAWL TEES: Used FACEBOOK for Marketing:SALES went UP 80%

Making Money from the Caribbean -My cousin who is 25, hip and in the know had been harassing me for months to go on facebook, I was already on myspace and hi5, and had my own blog, so it seemed a bit useless to be on yet another networking site.

One day I decided to try it and have been hooked ever since. It has allowed me to reach a market that I would not normally reach. I am in my late 20s and don’t party as much as I used to, especially now that I have my own business.

With facebook, I have gotten to people in the target demographic ages 15-25, people who are in school, and most who don’t yet drive. I have a delivery service so I take the goods to them rather than they come to me.

WHAT I DID:

  1. For the summer, I had a summer special, dropping the price of the t-shirts from JA$1500/US$21 to JA$1000/US$14.
  2. Created a facebook group
  3. Joined a lot of groups, now 173 to get involved, observe, and interact.
  4. Then I invited who I thought might be interested in my product, mostly males in the 15-24 age group. Primarily U.W.I, Utech and high school students, male. They would then contact me either by phone or email if they wanted to purchase my t-shirts.
  5. As a part of my strategy for my brand, we have a thing called Sprawl love, where people take photos of themselves in their sprawl shirts and send them to me.
  6. I also used the market place function temporarily for my summer special but I wouldn’t say it increased sales.

My stuff isn’t in any stores for many reasons (a) I didn’t get a welcome response from store owners and (b) I didn’t like alot of the retail methods - my brand is unique in that it speaks to a specific audience: young people and facebook as well as the Internet is filled with that age group. Many of my target market don’t go out, they are either too young or don’t drive so getting around is difficult. They are also enthralled by the idea that is sort of collectors item, not something mass produced that can be found in every t-shirt store in Kingston.

I do most of my marketing online because it is easier , I also work a 9-5 and don’t have the time to go out and promote my product, as I am also a single mother so when I get home its all about my family. My sales as a result of facebook have gone up 80%. Marketing on facebook has also opened up another market for me - Jamaicans that live in the US.

I recently launched my online store and am trying to continue to keep the brand very exclusive and not in any major stores.

Four Reasons Why the Entertainment Niche is Great for Making Money

Just Make Money Online.
Entertainment websites (e.g. music, movies and celebrities) are created to captivate, amuse and gratify. They appeal to emotional interests. You don’t visit a celebrity gossip blog to improve your life, you go there to laugh at something funny, to see something that kindles your desires.
Entertainment sites are inherently easier to monetize and are excellent ways of earning some extra cash. Here are four key reasons why they are low-maintenance and yet high-profit, making them an ideal way to make money.
1. Unilateral Content Structure and One-Way Dialog
2. No Need to Solve Problems, No Need to Provide Specialized Knowledge
3. Non-Savvy Audiences Are Great for Conversions
4. Exceptional Traffic Potential + Ease of Monetization
Details here

Make Money selling Reggae Music Online

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Affiliate Marketing - VP Records, dubbed the world’s leading reggae record company,has launched planetreggae.com, an online music store selling MP3s, music videos and ringtones. Along with it an affiliate programme, which allows anyone to set up, a co-branded planetreggae.com store and make 10% on each item sale.

What’s on sale

The online music store will have VP Records digital reggae music catalogue including music from Channel One, Joe Gibbs, Penthouse Productions, Techniques, Dynamic Recordings and King Jammy to name a few. It sells single track for US$.99,full album downloads for US$9.99 and videos for US$1.99, ring tone prices though yet not finalized are likely to be sold for US$1.99.

Getting Paid

Additionally, the planetreggae online music store will accept Paypal and all major credit card and debit cards (Visa and Mastercard). If you sign on as an affiliate, you will receive monthly statements but will be paid your money quarterly to coincide with artist royalty payments.

VP Records, headed Chris Chin and Randy Chin, was in the news this week when the company made an offer to buy Greensleeves Records & Publishing from Zest Group plc, subject to the approval of Zest’s shareholders. If the sale is approved, then VP Records will inherit a catalogue comprising some of the most notable albums of the genre, from Elephant Man to Yellowman and hit songs recorded by such acts as Rihanna, Sean Paul and Shaggy. Greensleeves is said to have a comprehensive reggae back catalogue of 400 albums and 900 singles, dating from the 1980s.

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